•WHY USED MEDIA?

•NOISE- any disturbance that interferes with or distorts transmission of the message.

–Examples:

•Static on radio

•Flashing light

•Ambiguous or misleading material in a film

•Lack of attention

•Background or experience of the students

•THE ASSURE MO

•ASSURE is model for the preparation and utilization of instructional media in education

–This model was developed by HEINICH ET.AL.  In their book entitled instructional Media and the New technologies of instruction.

–The model is designed to “ASSURE” that the expected learning outcomes are planned for and achieved.

•A--- Analyze Learners

–There is a need to match the characteristic of the learner with the content and presentation of a lesson.

–it is useful to consider  to consider  age, level of literacy, level of motivation, range of abilities, etc.

–Consideration should be given to the known competencies in the learner & whether any prerequisite competencies have been achieve   

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•S --- Select Media & Materials

–Consideration should be given to the setting ( large group/small group/self paced), the analysis of the lesson (cognitive, affective, psychomotor), and the availability and presentational capacities of each medium.

•U --- Utilize Materials

–In brief, preview the materials, practice the presentation, prepare the environment, prepare the audience and present!

•R --- Require Learner Response

–Participation in the learning process enhance to practice the capability being taught. The most effective learning situations are those that require learner performance of activities that build toward the objective.

•

•E --- evaluate/Revise

–Evaluation should include measurement of student achievement against the stated objectives; assessment of the instructional process. The results of the evaluation process should be built into revised and new instructional programs.